Filed under Uncategorized

Gender Stereotyping

Gender Stereotyping

Advertising and various marketing models have been utilized over the centuries to portray specific products to a particular demographic in the hopes of encouraging sales, production, or awareness of an item or concept. As technology has advanced, so have the ways in which a company can effectively communicate information about their products by traversing a … Continue reading

Surveillance & Identity

Surveillance has become a normal part of everyday existence. In Britain simply walking out the door, going to work, grabbing some groceries then picking up the kids from school can result in being captured on over 70 different cameras. (Standard, 2011), Everything you do, every step you take in modern society is monitored and documented. … Continue reading

The Gaze

The Gaze

The Gaze Watch the Full Video Here A 3 minute video illustrating the implications and origins of “the Gaze” in modern advertising and how it is used to establish dominance in an image. This article traces “The Gaze” from its roots in classical art, to its current uses and implications in relevant media and advertising. As Jonathan … Continue reading

Apple

Apple

How Apple is Teaming Up with other Corporate Superpowers to Take Over the Entertainment Industry Each industry has its own giants. Its own rivals, and competitors in the global market. But who is left standing to fight Apple? Since the advent of MacBook’s, iPods, iPads, iTunes, and iPhones; it seems as though some of the … Continue reading

The Good, The Bad, and the Horny

The Good, The Bad, and the Horny

American Apparel American Apparel has set itself apart in the fashion industry with many distinct features and a slew of ethical contradictions. The corporation, founded in 1989 (Charney, 2012) has been highlighted by news outlets world wide because of their controversial advertising campaign, sexual accusations against the companies CEO, and the loss of 2000 illegal … Continue reading